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Digital Marketing Manager - Research & Applied, Life Science

Posted 14 Mar 2018

Taipei - all, Taipei - Taiwan

Req Id 169472


A career is an ongoing journey of discovery: our 50,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.

  1. Manage Digital Marketing Activities
  • Translate global brand strategies into a focused digital campaign plan based local requirement
  • Give full support to brand team in building and implementing brand plan in digital media.
  • Leads digital campaign execution and ensure all related party (including agency / vendor) meet approved project milestones
  1. Manage Digital Advertisement.
  • Develop digital media plan & strategy to boost brand awareness through digital media.
  • Work closely with digital media buying agency to make sure optimal budget utilization
  1. Maintain digital media assets and channel.
  • Ensure that current digital media assets such as website and social media is run and utilized properly for marketing purpose.
  • Drive traffic to Merck life science website/microsites/social media accounts through integrated and innovative digital campaign, which engage and excite the visitors and consumers
  • Provide content strategy for website and social media.
  1. Control Digital Marketing Cost spending. Manage budget spending as per agreed plan. Ensure optimal budget utilization.
  2. Monitoring and Reporting the effectiveness of each digital marketing campaign (ROI). Collecting information about new digital marketing trends and technology.

What we offer: We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

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