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Digital Category Manager (m/f)

Posted 06 Jul 2018

Darmstadt, Hesse - Germany

Req Id 178762

Details

A career is an ongoing journey of discovery: our 52,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.


Your Role

We are searching for a smart, hard-working Digital Category Manager with a demonstrated track record of managing complex digital projects involving e-commerce, web content, search engine marketing and marketing automation to effectively attract customers and produce strong ROI. You are accountable for global digital sales and customer experience for a defined franchise and/or product/persona grouping within the Applied Business Unit. You develop the digital strategy and assure timely implementation in alignment with the product management and digital marketing teams. You are accountable for attraction of qualified customers, development and monitoring of quality dashboards. You define content gaps and opportunities, help produce content and orchestrate content curation projects. You understand and refine the customer digital buying journey, cross sell and upsell opportunities as well as unconventional growth opportunities. You improve the digital acuity of business partners and encourage business partners to use digital as the channel of choice for driving revenue.

 

Who you are

  • Science or Business Degree
  • 5+ years of experience producing results in an e-commerce environment
  • Demonstrated ability to make decisions based on large amounts of data
  • Analytical mindset to make nuanced interpretations of data and understand customer buying processes
  • Understanding of and experience working with global markets
  • Experience working with and building support across multiple departments to deliver strategies
  • Fluent in English

What we offer: We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

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