Praktikant Marketing Onkologie, Schwerpunkt Digital

Posted 23 Nov 2018

Darmstadt, Hesse - Germany

Req Id 184701

Details

 A career is an ongoing journey of discovery: our 52,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.


  • Supporting the Product Managers daily business´
    • Projectmanagement (planning and production) of commercial material for the Sales Force
    • Planning and execution of an integrated content planning for offline and online channels (Integrated Communication Planning)
    • Planning and execution of digital communication campaigns, targeted at HCPs by using the corresponding administrative platforms (e.g. content management systems, MarketingCloud)
    • Proactive usage of delivery platforms, e.g. update of websites, creation of newsletters etc.
  • Key contact to external vendors (such as for digital platforms or graphic agencies)
  • Key contact to other business units and the Digital Manager in terms of digital execution and best practice sharing and overall digital strategy, and central functions like data privacy, CRM team and legal
  • Further development of established online channels (e.g. websites) in terms of UX, content strategy, new functionalities as well as maintenance
  • Conception and execution of a Multi-Channel-Marketing strategy
    • Content mapping and planning
    • Channel development incl. Sales Force Integration
    • Consent strategy (consent gathering, data management, marketing strategies)
    • IT Ecosystem (establishing a strategic interconnection of all channels)
    • KPI´s and reporting: Operational monitoring of analytics and set KPI targets in frequency needed by business
    • Success measurement
    • Rollout of new channels
  • Gather market intelligence on MCM trends and benchmarks

Strengthen digital awareness within the business unit


What we offer: In company, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!
 

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