Marketing Director for Fertility Strategic & Lifecycle Planning

Posted 04 May 2019

Rockland, Massachusetts - United States

Req Id 188741


A career with EMD Serono is an ongoing journey of discovery: our 52,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others. EMD Serono is a business of Merck KGaA, Darmstadt, Germany.

Who we are:
EMD Serono is the North American biopharma brand of Merck KGaA, Darmstadt, Germany - a leading science and technology company - focused exclusively on specialty care. For more than 40 years, the company has integrated cutting-edge science, innovative products and industry-leading patient support and access programs. EMD Serono has deep expertise in oncology, neurology, fertility, and endocrinology, as well as a robust pipeline of potential therapies in oncology, immuno-oncology and immunology as R&D focus areas.


Your Role: 

The Marketing Director of Endocrinology and Fertility Strategy & Lifecycle Planning will report to the Senior Director, Marketing Lead for Fertility & Endocrinology and will be responsible for the development and implementation of the US short term and long term strategy/forecast for the Fertility and Endocrinology Portfolio including  1) lifecycle management 2) market development, and 3) Develop and lead a team of marketing professionals 4) Develop and articulate the strategy to educate patients and caregivers about the EMD Serono as the leader of reproductive medications, endocrinology and other services 5) management of the Fertility Technologies strategic and scientific partnership model – in collaboration with the US Medical team and the Global Brand Team.


Provide input into global lifecycle management activities in collaboration with Medical, regulatory, legal colleagues. Lead market development initiatives to expand the US Fertility and Endocrinology market opportunity, including advocacy, public affairs, communications initiatives. Provide market intelligence and customer feedback to global team.


  • Support the development of the brand framework (brand essence, personality, logo etc.), development of positioning, communications platform and key messages.
  • Take on additional projects and initiatives as needed to advance the brand’s goals and objectives.
  • Articulate vision for the brand and develops champions to bring it to life.
  • Manage and develop direct reports (and indirect matrix colleagues) in a way that empowers them to bring their best to the role, provides opportunities for growth and learning along with effective coaching and feedback, and supports high-level and impactful performance.
  • Participate in the submission, review, and approval process for key marketing initiatives
  • Work closely with multiple agencies to ensure effective execution

Who You Are: 


  • BA/BS
  • 10 to 12 years related marketing experience in pharmaceutical/biotech industry or equivalent experience in a consumer and/or professional marketing organization with increasing magnitude of responsibility
  • Experience managing vendors and contractors
  • Experience managing a marketing budget
  • Excellent interpersonal skills
  • Ability to demonstrative creative and innovative strategies for business development
  • Ability to access and influence various functional areas and motivate groups to actions through team building initiatives
  • Leadership skills in a matrix, and/or co-promote environment
  • Strong communication skills and an ability to translate medical information into succinct and impactful marketing messages
  • Collaborative work style and familiarity with core operating function (sales, marketing, regulatory, legal, medical, global marketing and co-promotion partners)
  • Ability to work in a high functioning, fast-paced, global business environment
  • Must possess the ability to multi-task and have superior organizational skills
  • Able to perform normal and routine office duties
  • Willing to travel up to 30%; including some international travel



  • Advanced degree 


What we offer: With us, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

Curious? Apply and find more information at

The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law. This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.


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