Software & Automation Senior MarCom Specialist f/m

Posted 06 May 2019

Molsheim, Alsace - France

Req Id 191450

Details

 

Une carrière, c’est un parcours continu de découvertes : nos 51 000 collaborateurs façonnent la manière dont le monde vit, travaille et se divertit à travers des avancées de nouvelle génération dans les domaines de la santé, des sciences de la vie et des produits chimiques de pointe. Depuis plus de 350 ans et dans le monde entier, nous exploitons sans relâche notre curiosité afin d’identifier des méthodes inédites et dynamiques visant à améliorer la vie d’autrui.

 


Your role:

 

Within the the Global Process Automation & Delivery Group – Software, Automation & Analytics of our Process Solutions business you will develop, manage, execute and evaluate global marketing communications plans for the new Global Process Automation & Delivery Group to raise awareness, establish thought leadership and generate leads. With this role, there will be a strong focus on internal and external education to support the digital transformation that the bioprocessing industry is currently going through. You will also define multichannel communication strategies based on marketing plans in cooperation with internal stakeholders such as product management, commercial teams and segment marketing.

Your responsibilities will include a mix of strategic and operational marketing communication activities including: assisting in product positionning, messaging and naming; creating technical and promotional content; supporting promotional activities for global tradeshows and local/regional events; digital marketing activities (web content, SEO and SEM, marketing automation, apps, videos, webinars, social and paid media); tracking, evaluations and reporting results.
 

Who you are:

 

  • Master degree in software engineering/IT
  • Minimum 5 years of experience in marketing or marketing communication in a matrix and international environment Prove experience in leading global launch and communication plans for software products in the life science sector
  • Good knowledge of the Go-to-Market strategy for software products specific to the biopharma industry
  • Excellent capability to “translate” digital language covering IT, OT and development methodologies into marketing for non-IT audiences
  • Robust understanding of emerging technologies such as IoT, Industry 4.0, Automation, Augmented Reality and Virtual Reality, Blockchain, etc.
  • Awareness of software product licensing & distribution models will be a plus
  • Fluent in written and spoken English


Ce que nous vous offrons : les opportunités d’innovation sont permanentes. Nous vous offrons l’opportunité de réaliser vos ambitions et nos différentes activités offrent plusieurs possibilités d’évolution de carrière à ceux qui sont à la recherche de nouveaux horizons. Nos collaborateurs se voient confier des responsabilités de façon précoce et nous vous offrons le soutien nécessaire pour élaborer votre propre plan de carrière, en accord avec vos aspirations et vos priorités dans la vie. Rejoignez-nous et exploitez votre curiosité !

Envie d'en savoir plus ? Envoyez-nous votre candidature et recherchez d’autres informations sur https://jobs.vibrantm.com

 

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