eCommerce Analyst

Posted 19 Jun 2019

Shanghai - all, Shanghai - China

Req Id 193278


A career is an ongoing journey of discovery: our 51,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.

The eCommerce Analyst is responsible for providing actionable insights into various aspects of the business to drive value and support improvements within the business. Analytic focus areas, Web Analytics, Business Performance, Customer Intelligence, CRM & Optimization as well as other digital analytics tools.  The Web Analyst will turn web data and omni-channel data into actionable insights that drive improved business performance. They will be integral in transforming the way that data is integrated and leveraged to drive the business.

The eCommerce Analyst will lead the reporting and analysis efforts of the E-Commerce team by managing online digital tracking strategy and process. They will perform detailed analysis on large quantities of quantitative and qualitative data in order to gain insight on overall sites traffic and behavior, usability, category and product click-through, conversion, email, and other key metrics. The Wb Analyst will also partner with leadership to continuously improve dashboards, reports, and analyses required to aggressively and profitably grow the ecommerce business.

Your role:

  • Develop daily, weekly, monthly reports and dashboards focused on actionable insight (e.g. using web analytics and BI tools) across the ecommerce business.
  • Perform deep dive analyses on specific business problems to identify and evaluate solutions. Develop related presentations to communicate findings and recommendations.
  • Monitor, analyze and report on marketplace performance metrics, sales, competitive listings, and pricing.
  • Review customer feedback and marketplace health, updating processes as needed.
  • Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post test analysis/recommendations.
  • Partner with e-commerce and other functional owners to document existing processes/capabilities, identify improvement opportunities, and estimate related benefits and ROI.
  • Document existing and coordinate new tags/tracking parameter implementations and partner with both external and corporate BI/IT resources to continuously improve end-to-end visibility to e-commerce business data.
  • Design, create and automate weekly, monthly and quarterly eCommerce dashboards and reports as well as meaningful Key Performance Indicators (KPI’s) at all levels, including executive summaries and detailed channel performance reports
  • Analyze web traffic and site behavior for customer and business insights to support business decisions and deliver on improved customer site experience or business growth (sales, margin, traffic and conversion)
  • Maintain and support data integrity/validation. Coordinate tagging for new site content and functionality, tracking parameter implementations. Be able to identify gaps in the current data capture strategy and collaboratively implement enhancements
  • Partner internally and externally to ensure best practices in metrics and decision making are being maintained. Proactive in analyzing customer behavior using available data to influence changes on the website
  • Maintain an awareness of competitive information and key industry trends to provide context for branded website performance
  • Monitor and report on personalization areas across sites and develop recommendations and testing strategies to improve performance for each personalization area
  • Research new and innovative ideas to increase $ per visit on our website, including changes to design, new functionality, etc., through site testing
  • Manage relationships with cross-functional business partners by providing objective information derived from data to support their functional areas

Who you are:

  • Bachelor’s degree required. MBA preferred.
  • 2-3 years experience with a multi-channel retailer, preferably within e-commerce
  • Experience with Business Intelligence tools
  • Proven ability to work with Google Analytics, Omniture, CoreMetrics or another web analytics tools
  • 2/3 years experience in testing, competitive analysis, online surveying or market research
  • Significant experience with digital marketing channels (SEO, SEM, display, retargeting, etc.)
  • Professional experience analyzing business data, and providing insight/direction to business stakeholders.
  • Practical experience with SQL, data processing
  • Knowledgeable in Omni-Channel and digital marketing analytics
  • Knowledge of data visualization tools, such as Tableau, Qlik-View etc.
  • Demonstrated experience managing, manipulating and analyzing large data sets.
  • Experience in performing multivariate and A/B testing.
  • Ability to synthesize information from a variety of sources to arrive at optimal solutions.

HR 89831

Functional area: Commercial

What we offer: We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

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