Senior Director, MAVENCLAD Global Strategic Marketing

Posted 01 Oct 2019

Rockland, Massachusetts - United States

Req Id 198088


A career with EMD Serono is an ongoing journey of discovery: our 52,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others. EMD Serono is a business of Merck KGaA, Darmstadt, Germany.

Who we are:

EMD Serono is the North American biopharma brand of Merck KGaA, Darmstadt, Germany - a leading science and technology company - focused exclusively on specialty care. For more than 40 years, the brand has integrated cutting-edge science, innovative products and industry-leading patient support and access programs. EMD Serono has deep expertise in neurology, fertility and endocrinology, as well as a robust pipeline of potential therapies in oncology, immuno-oncology and immunology as R&D focus areas. 


Your role:

You will, in close collaboration with other members of the MAVENCLAD cross functional global, regional and local launch teams, drive the development of the global marketing strategy for MAVENCLAD and to ensure the translation of the strategy into effective promotional programs and tools. Drive the values that comprise the company culture and support the Company’s vision for the Neurology & Immunology franchise and will execute against the launch and life-cycle plan to meet the broader corporate objectives.


As a key contributor to the MAVENCLAD global team you will participate actively in the global brand team and manage discussion/agreement on topics under your responsibility. Develop recommendations for the countries/regions. Ensure that regions/countries understand the global strategy and ensure it is implemented locally. Participate in strategy adjustments according to local needs. Ensure that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines. Create, manage, track, and evaluate budget in order to ensure we deliver on our commitments to the brand and organization.


You have a track record of effectively leading significant, performance-focused teams without necessarily having direct hierarchical responsibility over them; manage by influence rather than authority. You have a natural inclination for teamwork and ability to contribute constructively to discussions beyond the strict scope of responsibility. You are a strategic thinker and have experience in developing strategies with a clear business and customer orientation including patient centricity. You have the ability to work in a complex matrix organization and to build and maintain effective relationships with a wide range of external and diverse internal stakeholders.

A truly global outlook and a good level of cultural sensitivity and awareness will be important. You are able to take creative approaches to problem solving and challenge the status quo where needed.


Who you are:

Minimum Qualifications

  • BA/BS or equivalent
  • Fluent in written and spoken English
  • 12-15 years of professional experience
  • 5 years of experience in Specialty Pharmaceutical Marketing
  • Previous global launch and/or regional launch experience required
  • Demonstrated Marketing experience (Specialty or otherwise) in 2 of the following 3:  Local, Regional or Global level
  • Experience in leading teams
  • Ability to lead and influence within a matrix environment
  • Deep understanding of pharmaceutical market dynamics and stakeholders and a demonstrated ability to manoeuvre within a changing environment
  • Demonstrated success in executing brand strategies from vision to conceptualization to commercialization
  • Proven track record of launching products globally
  • Routine office work
  • Ability to manage meetings/teleconferences/web meetings across global time zones
  • Ability to travel 50%+ of time (domestic and international)

Preferred Qualifications

  • MBA preferred but not required
  • Meets challenges consistently and confidently with energy and drive.  Motivated by results, urgency and personal commitment 
  • Possesses high integrity and exceptional work ethic. Fosters mutual trust and respect, and is an excellent team player
  • Able to work effectively in a highly complex matrix environment, with a proven ability to influence without formal authority and achieve results through people
  • Understands the link between excellence in data acquisition/warehousing/insights, and how to leverage this as a competitive advantage in the marketplace
  • Applies effective communication techniques, engages in focused dialogue, and demonstrates good listening skills
  • Strong interpersonal and relationship-building skills.
  • Outstanding oral, written and communication skills with the ability to present to small and large groups and deal with unexpected questions and challenges while presenting
  • Excellent and proven project management skills
  • Advanced software skills, particularly MS Excel and Powerpoint.

What we offer: With us, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

Curious? Apply and find more information at

The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law. This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.


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