Analyst/Sr. Analyst - Search Engine Optimization (SEO)

Posted 18 Dec 2019

Bangalore SBS, Karnataka - India

Req Id 201436

Details

A career at our company is an ongoing journey of discovery: our around 52,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.


Position: Analyst/Sr. Analyst - Search Engine Optimization (SEO)

Country:

India

Location:

SBS Bangalore

Business Unit:

Shared Business Services

Department:

PMS- Applied Solutions

Version Date:

31 Oct 2019

Written by:

Arpana Basak

Position Reports to:

Team Lead, PMS-Applied Solutions

Reviewed by:

Guillaume Queinnec / Venkat Sivagnanam

 

A career is an ongoing journey of discovery: our 52,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.

 

PURPOSE OF THE POSITION

 

The SEO expert will be part of our Product Management Support-Applied Solutions team and will Implement Search Engine Optimization (SEO) solutions to increase our web presence and ensure new technologies are optimized. The SEO expert will work with internal teams to plan, implement, and analyze organic search initiatives.

 

ESSENTIAL JOB FUNCTIONS

 

  • Support and execute organic search strategies for all company web properties by identifying areas for onsite improvements in site structure, internal linking, page code and content development according to best practices and digital marketing guidelines.
  • Work with a team to plan and oversee implementation of all SEO related initiatives by defining target keyword lists, optimize existing content, and collaborate with content developers to implement the ongoing strategy
  • Support adherence to guidelines for implementing SEO best practices in content development process
  • Measure key performance indicators to monitor SEO effectiveness
  • Generate regular reports for business leaders to illustrate progress toward goals
  • Stay current on SEO trends, tools, and resources. Assess the effectiveness and accuracy of new data sources and data gathering techniques.
  • Work with stakeholders to identify opportunities for leveraging company data to drive business solutions, optimize and improve marketing techniques etc.
  • Identify, monitor, and report on competitor techniques

 

 

 

 

 

BASIC QUALIFICATIONS

 

  • Bachelor’s degree in Computer Science or Digital Marketing
  • 2 to 3 years of hands-on experience in digital marketing, including managing organic search campaigns
  • Experience using statistical computer languages (R, Python, SLQ, etc.) to manipulate data and draw insights from large data sets is desirable.
  • Hands-on experience in managing SEO activities for larger e-commerce websites (Note: Mention the URLs to the work samples in the CV if available).
  • Education or experience in a science related field preferred.

 

ESSENTIAL COMPETENCIES / SKILLS                   

 

  • Working knowledge of HTML, CSS, and JavaScript for SEO purposes
  • Experience in keyword research, web analytics, reporting and link building tools (Ahref, Google Analytics, BrightEdge etc)
  • PPC experience is a strong plus but not mandatory
  • Experience in developing impacting reportings based on visualization tools (e.g. Tableau)

 

What we offer: We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

 

Curious? Apply and find more information at

 

 


What we offer:  With us, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

 

Curious? Apply and find more information at https://jobs.vibrantm.com

 

Apply Now

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