Loyalty Programs Expert

Posted 18 Feb 2020

Shanghai - all, Shanghai - China

Req Id 203574


A career at our company is an ongoing journey of discovery: our 57,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.

Your role:

Work in close collaboration with strategic partners to implement brand plans, define brand guidelines and identify local new business opportunities to achieve Market shares objectives.


As the e-Commerce Category specialist,  this position will be in charge of developing strategies and plans that could be implemented in  e-Commerce channels, including product and pricing & all translation.


Key Accountabilities


Develop category strategic plans


Lead the implementation of the global strategies, then develop & implement local strategies reflecting all relevant local insights

Drive excellence in execution for category initiatives in accordance with global brand strategies

Work cross functionally, drive and support continuous improvement, risk assessment and contingency planning for the brands in charge


Lead innovation planning


Lead & manage the annual brand plan


Consolidate all “internal Best Marketing Practice Sharing” as well as “China industrial benchmark best practice” & transfer this into annual knowledge building workshops to relevant internal and external stakeholders


Define the strategy online & offline for flawless activation


Develop the annual activation plan and ensure flawless execution

Define campaign blueprint and digital landscape.

Prepare brand campaigns and execute with excellence for Cross Border implementation

Drive precision marketing and adjust media messages to specific target consumers

Ensure brand guidelines are adhered to across all consumer and shopper touchpoints

Sell-in marketing plans and campaigns to key stakeholders internally as well as to external stakeholders, including EC platforms

Work effectively with agency partners and other third parties to ensure brand strategies are activated, including clear briefing and campaign development process


Measure performance and drive for continuous improvement at category level


Provide local view of category and brand performance and propose corrective actions when necessary

Learn & monitor the Chinese market dynamics, consumer & competitors evolution

Share performance with relevant stakeholders


Identify the sources of growth and propose directions for new opportunities

Drive the integration of insights into business strategies and tactics


Define the Category CMI (Consumer and Market Insights) roadmap


Implement the appropriate market research, analyse data, and prepare feasibility study of new or assigned products

Monitor the allocated budget at Category level

HR: 89831

Functional Area: Commercial

What we offer:  With us, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

Curious? Apply and find more information at https://jobs.vibrantm.com

Apply Now

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You have accessed https://www.emdgroup.com, but for users from your part of the world, we originally designed the following web presence https://www.merckgroup.com.

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