Sr. Product Manager, U.S. BAVENCIO Marketing

Posted 25 Mar 2024

Rockland, Massachusetts - United States

Req Id 272756


Work Your Magic with us! Start your next chapter and join EMD Serono.

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.


The Sr. Product Manager, U.S. BAVENCIO Marketing, is a crucial role within the commercial team and will be responsible for developing and executing key strategies, programs, and tactics to support the commercial success of BAVENCIO. This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the urothelial carcinoma (UC) market as well as key attributes of BAVENCIO to help position the product appropriately.


This role will involve cross-functional collaboration, project management skills and require the selected individual to become a champion for the brand both internally and externally.  This position reports to the Director, Brand Lead of BAVENCIO Marketing and will work in close partnership with the broader U.S. Oncology Marketing Team.


Location: Onsite requiring 3 days in the office.  The office is currently located in Rockland, MA but is moving to the Boston, MA Seaport in mid-2024.




•            Contribute to annual HCP strategy and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional and vendor partners.

•            Own the tactical development, execution, and measurement of HCP personal and non-personal promotion for HCP and nurse audiences.

•            Partner with digital agency of record to develop strategy, execution and measurement for digital promotion and media, including omnichannel engagement.  Lead the creation / updates and delivery of core media assets and brand websites using a data/insight driven approach.

•            Coordinate activities for HCP congresses including leading cross-functional planning meetings, logistics management, and execution of event sponsorships, symposiums, exhibit development, conference material development and print fulfillment.

•            Support the development and execution of speaker bureau and other peer to peer educational programs directed at HCPs at congresses, lunch and learns, dinner programs, and digital execution.

•            Work with Portfolio Marketing to manage HCP & Nurse resource printing and fulfillment in the portal (details, inventory, downloads)

•            Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans.

•            Partner with sales training and sales leadership to optimize the development and utilization of personal materials and ensure materials are appropriately rolled out to field teams at both new hire and POA meetings.

•            Deliver Field Force training and communications as needed, ensuring they have the knowledge and resources to effectively represent brand positioning and messages.

•            Engage with the global marketing team to ensure alignment and appropriate US pull-through.

•            Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the EMD Serono oncology portfolio.

•            Ensure legal/regulatory compliance and medical accuracy of all marketing tactics.

•            Manage agency partner relationships, workflows, and related expense budgets.

•            Manage budget on an ongoing basis and ensure spend and gating are reconciled on time & accurately.

•            Other duties as assigned.


Who You Are

Minimum Qualifications:

•            BA/BS degree required

•            5+ years (or 3+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing

•            Prior in-line or equivalent U.S. HCP marketing experience, with 2+ years in a product manager role

•            Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients.

•            Proficient in digital marketing and media tactics directed towards HCPs.

•            Successful track record in understanding the U.S. regulatory environment and navigating the MLR review process.

•            Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution.

•            Adept in expense budget planning, tracking, and ROI measurement

•            Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing, track record of effective and influential presentations to external and internal stakeholders.

•            Proven ability to lead and collaborate with cross-functional teams.

•            Results-oriented, exhibits leadership skills, and ability to influence without authority.

•            Strong analytical, problem solving, and strategic thinking skills.

•            Proficiency with Microsoft Word, PowerPoint and Excel

•            Ability to travel up to 30%


Preferred Qualifications:

•            Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders

•            Experience across multiple promotional channels (Personal, Non-Personal, Patient Marketing)

•            Customer-facing experience

•            High ethical standards and personal integrity

•            Experience with Veeva Vault and PromoMats preferred

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
Apply now and become a part of our diverse team!

If you would like to know more about what diversity, equity, and inclusion means to us, please visit

US Equal Employment Opportunities

The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law.  This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.

We are committed to an equitable hiring process for candidates from a diverse range of backgrounds. As part of this commitment, applicants with disabilities may be entitled to reasonable accommodations. Please contact, if a reasonable accommodation is needed or if you otherwise need assistance to participate in the hiring process.

North America Disclosure

If you are a resident of California, Colorado, New York, or Washington, you are eligible to receive additional information about the compensation and benefits, which we will provide upon request. You may contact 855 444 5678 from 8:00am to 5:30pm ET Monday through Friday, for assistance.

Notice on Fraudulent Job Offers

Unfortunately, we are aware of third parties that pretend to represent our company offering unauthorized employment opportunities. If you think a fraudulent source is offering you a job, please have a look at the following information:

Apply Now

Join our Talent Zone

You haven't found quite the right job yet? Join our Talent Zone and stay in touch with us. Be the first one to learn about our new career opportunities and events.

Tell us about yourself and let our Talent Advisors help you find your next career opportunity.