We think in terms of generations instead of quarters, and we conduct our operations in a responsible manner. This ethos is what underpins our sustainable business success. We believe it's important to take an active role in shaping the future. Our products and technologies are key to achieving this because they play a major role in helping solve global challenges.
Acting responsibly is an important factor of our success. Moreover, we believe that we can take an active role in shaping the future. That’s why we think in terms of generations rather than quarters. Our products and technologies are key to achieving this, because they can play a major role in helping to solve global challenges. But we also use our expertise to come up with innovative solutions outside our products, things which just need doing.
In looking for ways to improve things, we focus our strengths on those areas where we believe we can have the greatest impact: health, environment as well as education and culture. Our engagement in these areas allows us to be competitive, relevant and pioneering, at the same time as working to secure a sustainable future.