Color Forecast Autumn Winter 2018/19


Instinct

Today, given the frenetic pace of modern society, people are always on the go. Increasingly exposed to what’s new, overloaded with omnipresent sources of visual and audio stimulation, flooded with information… people have started to look for meaning and answers, guided by instinct. Trusting oneself and feeling stronger in this quest for true emotions. And when it comes to beauty, women are all the more listening to their own inner self. Because beauty is also guided by instinct. Beauty empowers each woman to project her own personality and communicate her personal engagement. 

Let’s unleash our instinctive side and let emotions fuel our creativity!

  • The grounded woman sees beauty as a return to essentials, respecting the individual personality and the environment while striking a balance between globality and locality.
  • The pop rebel tears down the barriers of age and differences, often by means of humor: giving rise to pop styles in beauty and new, cross-gender/cross-generational communities.
  • The extreme explorer, enamored of new challenges and ready to take things to extremes, sees beauty as another way of breaking out of her comfort zone and launching a new quest for innovation.
  • The quiet aesthete enamored of new challenges and ready to take things to extremes, sees beauty as another way of breaking out of her comfort zone and launching a new quest for innovation.

Our trend partner

NellyRodi is a well-known international forecasting agency specialized in the analysis of consumer lifestyle, fashion and beauty demands. Represented in 21 countries with second head offices in Tokyo and New York, NellyRodi’s team advises many leading companies or fairs, from luxury sector to more volume market. Vincent Gregoire, who joined in 1991, is the driving force behind the lifestyle department. Extremely committed to his clients, he travels the world in search of the latest trends, market opportunities and consumers aspirations.To offer the most suitable trends for the Color Forecast, NellyRodi decided to merge creative visions with sociological insights. This methodology led to the definition of four trend themes for Fall Winter 2018-2019 that we are pleased to present to you!

DISCOVER THE STORIES OF OUR COLOR FORECAST

EXTREME EXPLORER

An artistic vibe, deeply rooted in the eccentricity of our time, is inspiring a new generation of creative women. Wishing to celebrate her passion for fashion and art, she refuses to live by the established rules. Her look is an arty mix and match of theatrical references, iconic art movements and energetic colors. She chose a “boheme” life to escape the everyday routine and live her own dream. It is carnival time.

QUIET AESTHETE

Sensual and refined, this woman acts out her fantasies, free of inhibitions and taboos yet veiled in elegance. Subtle, romantic colors join intimately with those of burning passion. Her reflex is to free the body from oppression and reveal what is private with majestic hauteur. An aura of quiet luxury accompanies her wherever she goes. She possesses the calm, strong demeanor of an advocate certain of her cause.

GROUNDED WOMAN

She blasts the conventions of good taste, staking out her chosen territory for self-expression, that of amusement, exaggeration and the affirmation of personality. Her instinct tells her to take conventional categories (young/old; beautiful/ugly) and shatter them, preferably with dramatic flair. Always way ahead of the game, she likes to do things herself, inventing her own combos well before others do. In addition, this woman possesses powers of allurement and a poetic side that are uniquely her own.

POP REBEL

She blasts the conventions of good taste, staking out her chosen territory for self-expression, that of amusement, exaggeration and the affirmation of personality. Her instinct tells her to take conventional categories (young/old; beautiful/ugly) and shatter them, preferably with dramatic flair. Always way ahead of the game, she likes to do things herself, inventing her own combos well before others do. In addition, this woman possesses powers of allurement and a poetic side that are uniquely her own.

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