Color Forecast Autumn Winter 2018/19
Today, given the frenetic pace of modern society, people are always on the go. Increasingly exposed to what’s new, overloaded with omnipresent sources of visual and audio stimulation, flooded with information… people have started to look for meaning and answers, guided by instinct. Trusting oneself and feeling stronger in this quest for true emotions. And when it comes to beauty, women are all the more listening to their own inner self. Because beauty is also guided by instinct. Beauty empowers each woman to project her own personality and communicate her personal engagement.
Let’s unleash our instinctive side and let emotions fuel our creativity!
- The grounded woman sees beauty as a return to essentials, respecting the individual personality and the environment while striking a balance between globality and locality.
- The pop rebel tears down the barriers of age and differences, often by means of humor: giving rise to pop styles in beauty and new, cross-gender/cross-generational communities.
- The extreme explorer, enamored of new challenges and ready to take things to extremes, sees beauty as another way of breaking out of her comfort zone and launching a new quest for innovation.
- The quiet aesthete enamored of new challenges and ready to take things to extremes, sees beauty as another way of breaking out of her comfort zone and launching a new quest for innovation.
Our trend partner
NellyRodi is a well-known international forecasting agency specialized in the analysis of consumer lifestyle, fashion and beauty demands. Represented in 21 countries with second head offices in Tokyo and New York, NellyRodi’s team advises many leading companies or fairs, from luxury sector to more volume market. Vincent Gregoire, who joined in 1991, is the driving force behind the lifestyle department. Extremely committed to his clients, he travels the world in search of the latest trends, market opportunities and consumers aspirations.To offer the most suitable trends for the Color Forecast, NellyRodi decided to merge creative visions with sociological insights. This methodology led to the deﬁnition of four trend themes for Fall Winter 2018-2019 that we are pleased to present to you!