July 2019

Discover our formulation of the month for July 2019

Hot Spices

Hot red as the burning desert. Once the scorching sun sets over the dry desert sand and the evening is coming, magical scents from the nearby bazaar and the incomparable light of a summer evening enchants the city. Flavors of oriental spices like saffron, chili and peppers will sweep you away on an exotic culinary journey out of 1001 Nights and inspired us for our formulation of the month July. Spice up your life with our hot new Meoxal® Victoria Red!


49.4% Meoxal® F120-51 CWT Victoria Red

1.2% Emperor® 2000 

49.4% Sunfast® Magenta 229-6442

PWC in dry film = 24.3%

Technical Data

Base Coat

1-component water-borne basecoat 

Applied layer thickness 20 – 24 μm

Clear Coat

2K high gloss clear coat

Applied layer thickness 45 – 55 μm


The PWC (Pigment Weight Concentration) in the dry film is indicated for each styling

PWC = p / (p + b)

p = total weight pigments (solid)

b = weight binder (solid)

In the dry state: Pigment / binder ratio = (Σ Pigment) / (Total solid content (wet form) – (Σ Pigment)) 

Feasibility for on-line application

The stylings in our color inspirations are intended to demonstrate future effect color directions and possibilities. Although we have tried to make the formulations as realistic as possible, we cannot guarantee their full feasibility for on-line application. A certain degree of modification and fine tuning will probably be necessary.

Third Party Trademarks

Emperor® is a trademark of Cabot Corporation, Alpharetta, USA

Sunfast® is a trademark of Sun Chemical Corporation, Parsippany, New Jersey, USA