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Studies show, that companies sensitive to the deeper vocational calling of workforces are more efficient than those who don’t. But herein lies the problem for many organizations...
To attract top talents, companies need a raison d’être – an overlying standpoint or purpose, which appeals to potential applicants.
One of the biggest motivators for employees are jobs, which offer a genuine sense of purpose.
Work of this nature helps bring colleagues together and aids the ongoing development of teams.
Younger generations insist on jobs that offer a clear sense of purpose and meaning – a trend that’s giving rise to a new wave of social entrepreneurs.
Source: Neue Narrative. Sinn (2018).
The war for talents will be won by companies that give employees the chance to make a positive contribution to society – not just financial rewards.
It’s not about image, rather a deep-rooted desire to leave a meaningful impression for future generations.
A movement that’s transforming traditional business into a more sustainable “purpose economy”.
While over 70% of millennials expect employers to focus more on social issues...
...more than 2/3 of them expect their employers to offer increased opportunities for self-development.
Recognizing that there’s more to life than just work, many start-ups have cut the business week to just four days – freeing more time for creative inspiration.
A Swedish start-up, specializing in search engine marketing, managed to double its year-on-year turnover – despite reducing overall working hours.
Source: Brath. 6 hour days (2018).
Steinle
Andreas Steinle
CEO Future Institute Workshop GmbH & Curiosity Council Member
My Vision for Meaningful Work
The traditional 9-to-5 workday will soon be a thing of the past. As our jobs become increasingly result-oriented, the time we spend at work will be defined by current workloads and goals – e.g. some days we’ll work for two hours, and some days for ten. And thanks to the automation of repetitive tasks via Artificial Intelligence, productivity could reach a point, where the 20-hour working week – at the same pay – is standard. But if you’re not entirely convinced, just think back 100 years when people worked an average of 80 hours a week.
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