Sometimes all it takes is a spark of curiosity, to give life to a revolutionary new concept or product. But are investments in programs or initiatives that nurture organizational curiosity really worthwhile?





The majority of respondents believe investing in curiosity is important. However, there’s less agreement in organizations, where curiosity is not considered a priority.

Do you think investing in curiosity is important?

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An organization’s ability to innovate is directly linked to its culture of curiosity. 36% of the total variance in innovation is explained by curiosity, meaning that a one-point increase in curiosity correlates to a 0.68 increase in innovation.

Todd Kashdan

Todd Kashdan Ph.D.

Professor, George Mason University

“We live in a VUCA world (volatile, uncertain, complex, and ambiguous) and innovation is no longer a luxury. Those who defend the status quo are doomed to be left behind as the curious inherit the future.”

... – Just over a quarter of respondents say they have little or no perception of curiosity at work. Interestingly, only 12% of participants believe that investment in this area is worthwhile.

Size matters: The more employees a company has, the greater the perception of curiosity and correlation between curiosity and innovation.

Still curious? Download the full 2018 State of Curiosity Report and take a closer look at the barriers and enhancers affecting employees worldwide...

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