The importance nowadays
Skin brightening, a skincare routine with a long tradition in Asia has become an important trend in skincare and cosmetics across the world. Right now, the cosmetics industry is eagerly searching for safe and efficient skin brightening ingredients. Many products and ingredients that were traditionally used for skin brightening, are banned today due to toxicological concerns.
Hyperpigmentation, or excess of pigment in the skin, is another current skincare concern as even-toned skin is today’s beauty ideal. Different types of hyperpigmentation correlate with various factors and causes such as genetic predisposition (freckles), diseases, photo-damage (age spots), pregnancy or exposure to particulate matters and chemical pollutants.