The role of the customer used to be limited to buying. To make sure they continue to buy in the future, today, customers are being increasingly directly involved in the development of products.

The digital transformation is vigorously shaking up well-established occupations. Not least, the importance of IT expertise as well as communication, interdisciplinary collaboration and independent responsibility is growing.

When it comes to the digital world, Silicon Valley is defining the present. But the future of the digital world is being created in China.

Digital technologies have fundamentally changed the way we communicate and collaborate. And the transformation is continuing.

When it comes to realizing innovative business models, the United States is still the Eldorado for the start-up scene. Former start-ups such as Uber and Airbnb are impressively demonstrating this with a good idea and billions in profits.

Digitalization creates networks. Networks accelerate the dissemination of knowledge. Thanks to the Internet, expertise can be distributed around the entire world in a matter of seconds.