COLOR FORECAST #52 POLARIZATION

Consumers are increasingly drawn to the simplicity of minimalism, seeking understated elegance and natural hues that reflect a more authentic self. Simultaneously, there is a powerful push towards maximalism, where bold colors and extravagant designs capture attention and express individuality. But it’s not a game of contradictory tensions, but more of a balanced play of how opposites attract !

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EXPERIENCE THE COLOR FORECAST #52

It’s under the theme “POLARIZATION” that we are happy to introduce the new season 2025.2

Two trend directions for color and product are identified, each of which is expressed through three different beauty looks.

9 formulations and 6 pigment blends are your source of inspiration for make-up and skin care.

Our choice of colors, textures, and effects is the result of the collaboration with BEAUTYSTREAMS, the leading beauty trend agency.

EXPLORE OUR FORMULATIONS ON THE SURFACE PORTAL!

  • Care Solutions

    Find out what combination of active ingredients suits your skins needs, based on your individual skin type. Learn more about new products and in vivo studies.
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  • Effect Pigments

    Be amazed by the colorful world of effect pigments. Play with the newest product launches and create unique effects with us to match current global cosmetic trends
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  • Functional Fillers

    Discover our functional fillers which are crucial to the feel, look, and quality of cosmetics making products easier to apply and mask imperfections and skin discolorations
    Learn more

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