Brand Protection - More than meets the eye
Brand protection inside of your product...
...goes unnoticed on the outside
You know everything about your brands and products – every fine detail, including how to offer customers unique solutions. But criminals are getting better and better at copying this special know-how. Despite international efforts to curb copycats, counterfeits now threaten all kinds of markets and industries, from cosmetics to fashion, pharma, and automotive. The financial impact of fake products can be monumental, not to mention the catastrophic effect they have on consumer opinion. When customers buy an expensive product and it starts falling apart after a couple of days, they might still believe it was the genuine article – even though you know it was just an authentic-looking counterfeit. Not only can this lose you customers, but disgruntled purchasers almost always tell others. With modern social media and product review websites, this is bad enough for the reputation of premium fashion items. But when customers in medical markets unknowingly buy a counterfeit pharmaceutical product, the results of taking fake medicine may not just be fatal for your brand.
Despite every effort to continuously check products and keep a close eye on supply chains, business is now so international that protecting brands and authenticating products at every stage of every process can be extremely expensive. Simply relying on people to carry out visual counterfeit checks is not enough. If only there were a different – more covert – way to check products. And there is.
Read on to explore more about our solutions for protecting your brands and products: Our Securalic® security pigments.
Our solution for your brand protection
Securalic® helps confirm to others what you and your experts already know about a counterfeit: it’s a fake. It does so from the inside out – meaning that the tell-tale signs are not visible to the naked eye. This makes it easier and safer for people in all kinds of places to help you and your business partners protect your valuable brand and products along the entire customer value chain.
Securalic® Reveal offers special pigments for unseen security. Invisible to the eye, the taggants used in Securalic® Reveal can only be detected using special sensors. This provides you with welcome support in protecting your valuable intellectual property at all stages of the supply chain. Our taggants are 100% reliable and extremely discreet. If required, we can even offer you individual solutions to match your specific needs. Securalic® Reveal taggants can be incorporated directly into:
- Printing inks
- Any other kind of manufactured material