Brand protection inside of your product...
...goes unnoticed on the outside
You know everything about your brands and products – every fine detail, including how to offer customers unique solutions. But criminals are getting better and better at copying this special know-how. Despite international efforts to curb copycats, counterfeits now threaten all kinds of markets and industries, from cosmetics to fashion, pharma, and automotive. The financial impact of fake products can be monumental, not to mention the catastrophic effect they have on consumer opinion. When customers buy an expensive product and it starts falling apart after a couple of days, they might still believe it was the genuine article – even though you know it was just an authentic-looking counterfeit. Not only can this lose you customers, but disgruntled purchasers almost always tell others. With modern social media and product review websites, this is bad enough for the reputation of premium fashion items. But when customers in medical markets unknowingly buy a counterfeit pharmaceutical product, the results of taking fake medicine may not just be fatal for your brand.
Despite every effort to continuously check products and keep a close eye on supply chains, business is now so international that protecting brands and authenticating products at every stage of every process can be extremely expensive. Simply relying on people to carry out visual counterfeit checks is not enough. If only there were a different – more covert – way to check products.