True beauty has a depth to it that goes below the surface. From decorative printing to high-quality coatings, our effect pigments have been helping make the world a more colorful and functional place.
Showing our true colors
True beauty has a depth to it that goes below the surface. From decorative printing to high-quality coatings, our effect pigments have been helping make the world a more colorful — and functional — place for more than half a century.
Take for example that distinctive convertible driving past: our pigments create eye-catching automotive coatings. Durable coatings help vehicles stay looking their best even after years on the road.
And how about that striking building façade downtown? Builders set trends with effect pigments in architectural coating applications that make buildings both more attractive and resistant to the elements.
Used in food, ceramics, plastics, cosmetics, and even furniture, our high-quality pigments make a big difference in the look and feel of many products. Unmistakable packaging and labeling makes for appealing product design, plus can curb counterfeiting and boost security.
For countless everyday items, effect pigments add a bit of color to the world.
Bluetiful World - Zooming Journey
Our bluetiful world
New - Updated Digital Color Card
A new version of our Digital Color Card App is available now. Make sure to experience and enjoy the new features and improved functionality. Download the update here
Formulations of the Month
Need some inspiration? Why not browse through our coatings formulations of the month! Follow the path
Explore ice cold beauty - Iriodin® 96111 Icy White Pristine
Flawless grace and a clear silky effect from every angle - just some of the features of our latest product introduction. Learn more about Icy White Pristine