Effect Pigments

True beauty has a depth to it that goes below the surface. From decorative printing to high-quality coatings, the effect pigments developed by our Performance Materials business have been helping make the world a more colorful – and functional – place for more than half a century.

Take for example that eye-catching convertible driving past: The automotive industry relies on our pigments to create car colors that stand out and attract attention. Coatings made with our pigments help vehicles stay looking their best even after years on the road.

And how about that striking building façade downtown? Builders are setting new architectural trends by using our effect pigments in coating applications making buildings both more attractive and resistant to the elements.

Used in food, ceramics or even furniture, our high-quality pigments can make a big difference in the look – and feel – of many products. Some of our customers even deploy them to boost security and curb counterfeiting with unmistakable packaging and labeling.

Not to mention countless everyday items simply adding a bit of color to the world. And to keep adding even more vibrant colors, our Performance Materials business is continuously developing and improving their range of pigments.