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Publication of Merck KGaA, Darmstadt, Germany.
In the United States and Canada the subsidiaries of
Merck KGaA, Darmstadt, Germany operate under the umbrella brand EMD.
If you are looking to add a twist of ingenuity to your products and encourage having fun while cleansing teeth, our modern, cosmetic-grade effect pigments allow you to add exciting pearl effects or colors that match a wide range of flavors. For consumers seeking natural options, we offer a variety of pigments that meet COSMOS and NaTrue label standards, too. Pigments and cosmetic actives enrich the wide range of oral care products with distinctfeatures for an eye-catching smile.
Pearlescent Effects
What’s catching the eye of your customer? Our pearlescent effects help to differentiate your oral care products from competitors’. Concepts with pearlescent effects can trigger a strong emotional response that influence buying decisions at the point of sale. All of our pigments are efficient and easy to formulate for products like toothpaste and tooth gel, mouthwash, whitening pens—and are safe for children’s oral care products, too.
