Accentuated Eyes

Point make-up has already experienced a strong focus pre-pandemic. Due to the habit of wearing masks, the shift to eye make-up has become amplified.


The interest in eye makeup application is expected to experience a rise due to the wearing of masks during and post pandemic (MINTEL, 2020). We picked some intriguing formulation examples that comprise these trend colors, elegant metallic and exciting sparkle effects. Hand your customer the tools for aesthetic confidence and comfort while wearing masks. Source: MINTEL, Face masks fuel post-COVID-19 beauty opportunities, S. Kwek Si Ling, 2020

What is more enticing than a neatly drawn, winged eyeliner? Or perhaps a gorgeously colorful smokey eye for a touch of popping color?



Contact us here to receive further insights and ready to use formulation examples!


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