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Disclaimer
Publication of Merck KGaA, Darmstadt, Germany.
In the United States and Canada the subsidiaries of
Merck KGaA, Darmstadt, Germany operate under the umbrella brand EMD.
Water plays a major part in many cosmetic formulations.
It serves as formula basis, carrier substance or even as skin moisturizer. In emulsions, the water content is often higher than 70%.
THE CONSCIOUS CONSUMER
Today’s consumers seek environmentally conscious formulations which are effective and water saving. In order to ensure customer loyalty, brands must adapt.
1/5
A Piece of Gold
Add the Golden Bubble Bath Bomb to water and watch how it dissolves and starts to bubble. The melting Cocoa Butter is the care component while Sodium Bicarbonate creates the bubble effect for a luxurious bathing experience.
2/5
Soothing Cream Powder
Mix one part of powder and 2 parts of water to obtain your day cream. The soothing power of cornflowers helps reduce facial redness and reduces rough, dry and itchy sensations.
3/5
Satiny Color
Pastel colored hair strands have proven to be an eye-catching trend, whether you are going to a festival, planning a night out with the girls or simply want a change of style. Apply the stick to your hair, spread it with your fingers or your hairbrush and be ready for the next occasion.
4/5
New Texture Feeling
This waterless formulation has a creamy texture and is easy to apply with the fingertips. In addition to the divine texture, the combinations of actives is perfect to soothe skin and reduce itching sensations or redness.
5/5
Sustainable Skin Protection
The handy, waterless Sun Stick is formulated without preservatives and glides nicely on skin. The texture melts upon application and protects skin from the sun. Simply apply on face, lips, or sensitive areas such as tattoos and scars.
WATER SAVING FORMULATIONS
The experts in our lab have come up with many water saving formulation examples which are compact but effective and offer new and unexpected textures.