Silver Beauty
Today, the perception of aging is changing as life expectancy continues to increase and lifestyles evolve. Let’s embrace the pro-aging movement in the beauty industry welcoming the reality and aging better.
GRACEFUL AGING
Given the new emphasis on health and well-being, the beauty industry also moves forward embracing ageless beauty and inclusivity appealing to the aging population worldwide.
Instead of fighting every wrinkle or any other sign of aging, there is a new focus toward products complementing the appearance of each individual. The focus now is not on age, but specific concerns, whether that is pigmentation or dullness, just to name a couple. Today’s beauty consumers simply want to age gracefully!


POSITIVE AGING
Along with demographic changes aging moves away from the beauty ideal of eternal youth. Terms like well-aging, age-defying or pro-aging are steadily replacing the claim anti-aging on cosmetic products.


Formulation inspiration for Silver Beauties
Discover our age-embracing formulation examples across different categories of skin care and make-up for Silver Beauties. Start your virtual journey and explore various formulations meeting mature skin needs.


Ready to team-up with us?
We are more than happy to assist you in developing successful cosmetic formulations sustained by our global network of product and application excellence.
MORE FORMULATION EXAMPLES
Reach out to us to identify our portfolio and service offerings contributing to various aspects of Silver Beauty important to your business. Discover our formulation