Frosty-brilliant Silver Shine: The Merck KGaA, Darmstadt, Germany, Pigment Innovation Ronastar® Frozen Jewel
- Multilayer technology produces an intense sparkle with exceptional hiding power
- Cool charm for cosmetics and care products
Merck KGaA, Darmstadt, Germany, a leading science and technology company, is presenting Ronastar® Frozen Jewel: This new, silvery premium pearl luster pigment complements the Ronastar® range with an intense frosty-brilliant shine and outstanding hiding power. The new pigment imparts a unique, intense silver sparkle to premium cosmetics and highquality body care products.
State-of-the-art multilayer technology
Smooth glass platelets (inorganic calcium-aluminum borosilicate) coated with multiple layers of metal oxides are the secret behind Ronastar® Frozen Jewel: The particles with a size ranging from 20 to 200 μm provide a very high reflection of incoming light – and measurably stronger than other effect pigments with similar product properties. “Thanks to its state-of-the-art multilayer technology, even smallest concentrations of Ronastar® Frozen Jewel develop a maximum frost effect and exceptional hiding power,” explains Alexander Peters, Head of Global Marketing Decorative Materials at Merck KGaA, Darmstadt, Germany.
Cosmetics and care products with cool charm
The pigment shows up as a white powder with a silvery sparkle. If used on its own, Ronastar® Frozen Jewel appears like a pure, sparkling silver – when combined with other cosmetic colorants it imparts a frosty-silvery shimmer to strong colors. This allows a broad range of applications for cosmetics and care products, providing a distinct cool, brilliant charm: The pigment innovation imparts a certain “wow” effect to loose or compact powders and eye shadows as well as lip makeup and nail polish. Thanks to its innovative frosty appearance Ronastar® Frozen Jewel perfectly supports cool product concepts of refreshing or cooling body and shower gels.
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Merck KGaA, Darmstadt, Germany
Merck KGaA, Darmstadt, Germany, is a leading science and technology company in healthcare, life science and performance materials. Around 50,000 employees work to further develop technologies that improve and enhance life - from biopharmaceutical therapies to treat cancer or multiple sclerosis, cutting-edge systems for scientific research and production, to liquid crystals for smartphones and LCD televisions. In 2015, Merck KGaA, Darmstadt, Germany, generated sales of € 12.85 billion in 66 countries.
Founded in 1668, Merck KGaA, Darmstadt, Germany, is the world's oldest pharmaceutical and chemical company. The founding family remains the majority owner of the publicly listed corporate group. Merck KGaA, Darmstadt, Germany, holds the global rights to the „Merck" name and brand. The only exceptions are the United States and Canada, where the company operates as EMD Serono, MilliporeSigma and EMD Performance Materials.
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