"From Glitter to Glamour" – Merck KGaA, Darmstadt, Germany, Pigment Innovation Ronastar® Royal Sparkle

• New technology for glamorous sparkle and soft skin
• Second effect pigment from the Smart Effects innovation program
• "Revolutionize Performance“: extraordinary optical and haptic effects

Merck KGaA, Darmstadt, Germany, a leading science and technology company, announced today that it has launched Ronastar® Royal Sparkle. This new, refined premium pearl luster pigment takes the Ronastar® range to a new level – for high-quality cosmetics with exceptional optical and haptic effects. It imparts an intense sparkle and fascinating brilliance to skincare formulations and decorative products alongside a soft and especially smooth skin feel.

Second Smart Effects product launch

Ronastar® Royal Sparkle is the second new product from the Smart Effects innovation program. These premium effect pigments feature extraordinary optical effects complemented by additional properties. Smart Effects comprises two pillars: "Effects of Light" and “Revolutionize Performance”. In the spring, the pigment innovation Timiron® Halo White was introduced under the first pillar. With a natural sparkle, this product refines facial features, setting shimmer and light accents. And thanks to its special optical and haptic properties Ronastar® Royal Sparkle forms part of the second pillar, which offers a combination of fascinating effects along with additional advantages such as stability, processing and effect in the cosmetic product.

Small particles – impressive appearance

Ronastar® Royal Sparkle stands out due to its tremendous multidimensional sparkle: Owing to their amplified reflection, the particles of the silver-white powder appear larger than they really are, thereby underscoring the trends towards exceptional sparkle, mirror effects and metallic appearance. "Ronastar® Royal Sparkle is the first encapsulated pigment within our cosmetic pigments portfolio," explained Alexander Peters, Global Marketing Head of Decorative Pigments at Merck KGaA, Darmstadt, Germany. "With its added effects and glitter, it is particularly suited for glamorous and high-quality cosmetics”. Another advantage of the encapsulation technology is that effect pigment improves the skin feel and adhesion of products for a long-lasting impact.