MilliporeSigma Wins Life Science Industry Award® for Most Memorable Advertising
- New brand relaunched the company’s identity as a global science and technology company
- Relaunch of brand identity included new logo, vibrant visuals
Billerica, Massachusetts, December 16, 2016 —MilliporeSigma today announced that it has been recognized by BioInformatics LLC with a 2016 Life Science Industry Award® for most memorable advertising. Market research firm BioInformatics LLC announced the awards at a ceremony on Nov. 15 in San Diego, California, in conjunction with the annual meeting of the Society for Neuroscience.
"This honor is especially valued because it reflects the opinions of our peers and customers," said Udit Batra, Member of the Executive Board of Merck KGaA, Darmstadt, Germany and CEO, MilliporeSigma. "Recognition from scientists is further substantiation that MilliporeSigma’s new brand is bringing science to life. We share this award with our many employees who are committed to solving the toughest problems in life science by collaborating with the global scientific community."
MilliporeSigma was selected for the award through a survey of more than 1,500 scientists from around the world who are actively engaged in multiple areas of life science research as well as pharmaceutical research and development. Recipients of the Life Science Industry Awards® are determined not only by the number of votes received, but also on the satisfaction and loyalty of their customers.
MilliporeSigma was also named a finalist in three additional categories including Best Customer Service, Best Use of Digital Media and Most Useful Website.
The Life Science Industry Awards® have been presented every other year since 2002. In 2014, the company won the award for "Greenest" Life Science Company, recognizing a commitment to corporate responsibility.
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Merck KGaA, Darmstadt, Germany
Merck KGaA, Darmstadt, Germany, is a leading science and technology company in healthcare, life science and performance materials. Around 50,000 employees work to further develop technologies that improve and enhance life – from biopharmaceutical therapies to treat cancer or multiple sclerosis, cutting-edge systems for scientific research and production, to liquid crystals for smartphones and LCD televisions. In 2015, Merck KGaA, Darmstadt, Germany, generated sales of € 12.85 billion in 66 countries.
Founded in 1668, Merck KGaA, Darmstadt, Germany, is the world's oldest pharmaceutical and chemical company. The founding family remains the majority owner of the publicly listed corporate group. Merck KGaA, Darmstadt, Germany, holds the global rights to the „Merck” name and brand. The only exceptions are the United States and Canada, where the company operates as EMD Serono, MilliporeSigma and EMD Performance Materials.
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