- Deepest black with silky matte effect
- Micronized velvety skin feeling
- Designed for sensitive skin
Darmstadt, Germany, September 03, 2018 – Merck KGaA, Darmstadt, Germany, a leading science and technology company, today presented its new Ronastar® Black Allure pigment. The newest addition to Merck KGaA, Darmstadt, Germany´s innovative Luminous Matte range within the Smart Effects program, enables a silky matte effect in deepest black and hereby meeting the strong trend to matte formulations in color cosmetics.
The black pigment adds futuristic elegance to all color cosmetics applications that aim for a deep black color impact. It is suitable for eye-shadows, kajal, mascara and eyebrow-pencils as well as for nail lacquers or graphic elements in body painting. In addition, it can also be applied for color-matching skin tones in foundations and as background color in shampoo or shower gel. Based on an innovative pigment technology, Ronastar® Black Allure combines its rich black appearance with a velvety skin feeling. Thanks to carefully selected raw materials and an improved heavy metal profile, it is especially suitable for sensitive areas like eyes and lips.
Innovative Pigment Technology
The new Ronastar® Black Allure Pigment is based on spherical silica substrate. A proprietary innovative coating process leads to a super-stable, pure-mineral pigment with an extraordinary skin feeling. The special silica structure creates a smooth, gliding texture, and the embedded mineral particles provide a subtle luminous effect, adding to the elegant appearance.
Ronastar® Black Allure can easily be implemented in any formulation. The pigment requires no milling and doesn´t agglomerate or segregate. Being vegan and free of food allergens, gluten or genetically modified components, it also supports the growing demand of the cosmetic industry and their customers for such products.