USING TEN DIFERENT COSMETIC PRODUCTS ON YOUR SKIN EVERY MORNING?
Cosmetics have to fulfill a wide variety of requirements throughout every continent on earth. Personal grooming, makeup, improving one’s appearance — these needs are felt all over the world. And these needs have many facets. Merck KGaA, Darmstadt, Germany has now for the first time developed a cosmetics sample kit that is adapted to a specific region — namely, to show the special characteristics of Asian skin and thus the Asian market.
Andrea Griessmann, an employee in the Cosmetics unit of Merck KGaA, Darmstadt, Germany, observes and follows the development of trends in the cosmetics industry. “We’ve always considered it very important to be able to adapt our products and our colors to a variety of skin types and ethnic groups,” she says. She presents a preview of the coming season’s colors on many levels in order to show what effect they will have on different skin types. “But a sample kit that shows customers how they can create a range of products for a specific region on the basis of cosmetics ingredients and pigments from Merck KGaA, Darmstadt, Germany — that’s something new,” she explains. The sample kit has been developed for the Asian market, but also for all the other countries that orient themselves to trends from Asia. It consists of ten products that contain skin-smoothing, brightening, and anti-aging components, including a face mask, a day cream, eyeshadow and eyeliner for beautiful and striking eyes, lipstick, and lip gloss, to name a few examples. The products contain tried and tested ingredients such as Ronastar®, RonaFlair®, Timiron®, and Eusolex®. They can be combined to create a striking Asian look.