The automotive industry faces enormous challenges in the 21st century. The need for energy efficiency and connectivity is as demanding as the changing mobility requirements of modern consumers. Cars of the future are expected to be smart and sustainable. But just like any other product, a vehicle is only as good as the materials it is made of.
Our vision for the car of the future is embodied in the Innovative Concept Car. Our scientists and engineers have created a variety of technologies for smarter and safer cars, including free-form displays that can be seamlessly integrated into dashboards, liquid crystal windows that can shade drivers from the sun at the touch of a button, materials for weather-resistant automotive coatings with a range of design options from a slight shimmer to vivid colors, organic solar cells for seamless integration into car surfaces, and more. Through partnership with the automotive industry, we will continue to evolve our offerings to this industry.