Unique Industry Challenges
Displays are the interface between people and data – and in today’s society they are everywhere. The market has different needs and trends that send material suppliers on a quest to deliver across different dimensions:
Higher resolution is a key challenge for LCD technology and one we’ve been focused on. Historically, higher resolution decreases display aperture ratio, which means reduced brightness for our screens.
In other words, higher pixel transmittance can compensate brightness loss. The challenge was to develop new LC materials and mixture concepts to deliver transmission benefits without compromising energy efficiency.
Our Solution
Our scientists discovered that we could provide a dramatic brightness increase for displays—increasing light output by 15–20%. We enabled a high transmittance Ultra-Brightness (UB) LCD mode in designing LC singles and mixtures with unique, highly differentiated properties.
Our Innovation: ultra-brightness fringe field switching
UB-FFS using new LC singles offers a unique solution for high resolution mobile devices by offering highest transmittance.
A win-win for both brightness and energy efficiency, this solution has rapidly made UB-FFS the global standard for high performance LC displays in smartphones and tablets.
Thanks to precision engineered LC singles at the atomic level, we can now stretch battery life by 30%. This solution is perfect for high-transmittance and energy saving!
As TVs are moving towards 8K resolution, the need to reduce energy consumption is also taking center stage in large devices. Employing a similar molecular design to UB-FFS, our UBplus technology is enabling a stunningly immersive 8K viewing experience, while also reducing energy consumption of the TV.
UBplus uses new liquid crystal singles which offers a unique solution for high resolution TV by offering highest transmittance and an improved energy profile.
With 15% less energy consumption than traditional TVs, UBplus has the potential to make a major difference in carbon emissions. If you were to multiply these energy savings across the world, we could save a CO2 equivalent of 900 airplanes per year!
Source: IEA – International Energy Agency 2019 for 2016; Air transport: Measured in terms of CO2 emissions from the combustion of fossil fuels